Heba was born in Morocco and moved with her family to Paris midway through her primary education. She went on to achieve a master’s degree in international trade and Arabic from the Sorbonne and Dauphine universities in Paris.

Being trilingual (Arabic, French, and English) has enabled her to live and work in several countries across Africa, the Middle East, and Europe before settling in the UK in 2010.

Heba’s broad-based work and life experience, combined with her qualifications in psychotherapy, enhance her natural ability to understand and communicate with people at all levels.

She is a natural team player whose deep personal interest in Africa –  particularly Francophone Africa –  along with her resourcefulness, emotional intelligence, and keen sense of fairness and objectivity,  make her a highly focused and valuable addition to the team.